Sales and Marketing are two separate disciplines but often are two separate departments with different visions. According to a recent study, revenue growth is 70% more common in B2B organizations with tightly aligned sales and marketing.

The sales process is made up of multiple functions, business development , sales , and account management , all of which require different skill sets. It is very rare that one person excels at all these functions.

Nobody needs your offerings! I start trainings with this statement. People in sales believe they have fantastic offerings that are needed. “Nobody needs your offerings” is still true no matter how good those offerings may be.

If you are an Entrepreneur setting up a new business, especially those doing so for the first time, there are many facets of business that need to be given some consideration. Sales is often forgotten but needs to be in your plans.

Sales will not go back to the way it was pre- Covid, at least not in the near future and probably not ever. Given these changes in the way your team will need to sell, how will you prepare them for this new reality?